
So, You Think You Want to Be a CEO?
Everyone wants the title. Almost no one is ready for the truth behind it. This is a News24 podcast series for people who build things – and for those who want to understand what leadership actually costs. Hosted by Bruce Whitfield, each episode is an unfiltered conversation with people who have sat in the chair: founders, executives, disruptors and industry leaders who have faced the pressure, responsibility and personal contradictions that come with running something bigger than themselves. No consultants. No spin. No highlight reel. Just honest conversations about the distance between what leadership looks like and what it actually demands.
Episodes
Letting Go Was Yuppiechef Founder’s Toughest Test
Andrew Smith and Shane Dryden built Yuppiechef from a lounge-floor startup into one of South Africa’s most recognisable online brands – then had to confront the hardest truth in founder psychology: the skills that build a business are rarely the ones that scale it. A self-confessed people-pleaser who struggled to delegate control, Smith’s real leadership test wasn’t the funding rounds or the growt
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