Marketing Masterclasses
A fireside-chat podcast from Engage Video Group exploring the intersection of data-driven creativity and human-centred storytelling. Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe, Declan Hollywood, and EVG’s Business Development Executives, the show covers topics spanning financial services, creative tech, media, and global communications.
Episodes
125. From English Literature to CMO: How Human Stories Shaped Tracey-Lee’s Marketing Journey
In this episode of Marketing Masterclasses, Declan sits down with Tracey-Lee Zürcher-Campbell, the CMO of Payflex. They explore what modern marketing looks like beyond campaigns and creative work.Tracey-Lee shares her unconventional journey from studying English Literature and Drama to leading marketing at Payflex. She explains why understanding human behaviour is at the heart of great marketing a
124. From Agency Life to Building a Sustainable Brand: with Sealand Gear CEO, Adrian Hewlett
Adrian Hewlett’s career journey has taken him from the world of marketing and entrepreneurship to leading one of South Africa’s most respected sustainable lifestyle brands, Sealand Gear.In this episode, Adrian sits down with Declan to unpack what it really takes to build a purpose driven business in today’s world. They speak about the highs and lows of entrepreneurship, building great teams, stayi
123. Marketing is not just data it is people: with Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies
In a world full of dashboards, metrics, and AI tools, it is easy to forget who marketing is really for.In this episode, Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies, brings the focus back to people. Zain sits down with Declan to unpack how social media has changed the way brands connect with customers, why creativity still matters even when data is everywhere, and how brands can
122. What does it take to go global in the age of attention? Lee Nelson, Head of Marketing & Communications at DHL eCommerce
What does it take to market in a world where attention is the most valuable currency?In this episode of Marketing Masterclass, Lee Nelson, Head of Marketing & Communications at DHL eCommerce, shares with Jon how DHL is helping small businesses grow beyond their borders and compete on a global stage.Lee reflects on her journey into marketing, from handing out Red Bull as a student to leading gl
121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
Few careers follow a straight line, and Sasha's journey into marketing is no exception.In this episode of the Marketing Masterclass, Loren sits down with Sasha Sathianathan, the Senior Brand Manager at RCL Foods.From starting out in chemical engineering to building brands at Unilever, Mondelez, and now RCL Foods, Sasha shares her journey into marketing and how she found her place at the inters
120. Building Brands Across Cultures with Rachel Moffett, the Regional Marketing Manager Mövenpick Hotel
Straight out of South Africa and into a completely new culture, Rachel Moffett began building a career in marketing far from home.In this episode of Marketing Masterclass, Rachel, Regional Marketing Manager at Mövenpick Hotel, joins Nicole to share how that journey shaped her approach to marketing, leadership, and working across cultures.They talk about navigating global markets, the move into hos
119. Why Attitude Beats Talent: The Journey and Thinking Behind Absa CMO, Sydney Mbhele
How do you go from an unexpected start to leading marketing at one of Africa’s biggest banks?In this episode of Marketing Masterclass, Sydney Mbhele, Chief Marketing Officer at Absa, shares the journey that shaped his career and the mindset that’s guided him along the way.Sydney reflects on the moments that changed his trajectory, why he believes attitude matters more than talent, and what he look
118. Great Marketing Starts with the Question “Why”: How PepsiCo’s CMO Vilosha Soni Thinks About Brands
From engineer to CMO of PepsiCo South Africa, Vilosha Soni’s journey is anything but conventional. In this episode, she unpacks what it really takes to build iconic brands, stay relevant across generations, and lead high-performing teams at scale. You’ll learn why curiosity is a marketer’s greatest advantage, how to translate consumer insight into business impact, and why having a bias for action
117. Stay Curious, Think Bigger: A Marketing Career with PepsiCo's F&B Marketing Director, Vilashni Vandayar
How do you grow into leadership in marketing?In this episode of Marketing Masterclass, Vilashni Vandayar, Marketing Director of Convenience Food and Beverages at PepsiCo, reflects on her journey from starting out in science to leading some of South Africa’s most recognisable brands.Vilashni shares the mindset that has shaped her career, from staying curious and continuously learning, to stepping i
116. From Startup to 12 Million Customers with Lucia Malapane, Head of Brand Marketing at GoTyme Bank
What does it take to build one of South Africa’s fastest growing digital banks?In this episode of Marketing Masterclass, Lucia Malapane, Head of Brand Marketing at GoTyme Bank, shares with Declan the story behind the bank’s growth to more than 12 million customers.Lucia reflects on her journey from being part of building the business in its early days to leading the brand today, and how GoTyme Ban
115. Never Stop Inventing a Better Way to Shop with Carol Feeley, Head of Creative at Ocado
What does it really mean to never stop inventing a better way to shop?In this episode, Carol Feeley, Head of Creative at Ocado, joins Declan to share what that looks like in practice at one of the UK’s leading online grocery retailers. She talks about building a brand inside a business that is deeply data driven, and why consistency and patience matter more than constantly chasing the next new ide
114. People-First Leadership That Drives Growth with Former CEO of H&M South Africa, Caroline Nelson
Caroline is a firm believer that great businesses are built by great people. In this episode of Marketing Masterclasses, Caroline sits down with Declan to unpack what people-first leadership really looks like at scale.She dives into the balance between strategy and culture, why narrowing down the tools your team actually values matters more than chasing trends, and how embedding corporate responsi
113. How to Balance Soulful Storytelling with Digital Efficiency with Michaella Robertson, Head of Creative at Pure Fishing
Michaella Robertson has spent her career figuring out how to make brands matter, from big ideas to the little details that actually stick. In this episode, she joins Nicole to explore why social is a behaviour, not a channel, how AI should scale connection rather than replace it, and why the strongest creative work starts with a culture of trust. From Durban to Switzerland to leading global creati
112. Why Big Bang Marketing Is Dead: takealot.com's CMO Karla Levick on Scaling Brands, Empowering Teams, and Thinking Like a Creator
Karla Levick, Chief Marketing Officer at takealot.com, is a strong advocate for how brands must evolve in a creator-led world. In this episode, Karla sits down with Declan to chat through why brands should behave more like content creators, how to work authentically with South Africa’s creator economy, and how to build brand equity on social platforms. She also discusses consistency, trust, and wh
111. Building Joy at Scale: Inside The Crazy Store with Kevin Lennett
In this episode, Jon chats to Kevin Lennett, Managing Director of The Crazy Store, to unpack his remarkable career journey and what it takes to run one of South Africa’s most beloved retail brands.Kevin shares his unlikely entrance into retail, how a newspaper job ad changed the trajectory of his life, and why his journey across both Sportsman’s Warehouse and The Crazy Store has always come back t
110. Building Discipline & Creativity with Woolworths' Zach Nossel
In this inspiring episode, Declan and Zach Nossel, Head of Digital Marketing at Woolworths, unpack the unconventional, yet relatable, journey behind Zach's success.Zach shares how early lessons in discipline, teamwork, and resilience, instilled by his father on the football pitch, shaped the leader he is today. From studying law to discovering his creative calling, from winning global creative
109. Does That Make Sense? Rethinking Communication and Career Moves with Booking.com's Lauren Voges
Nicole and Jamie sit down with Lauren Voges, B2B Content Marketing Manager at Booking.com, to explore the unconventional career moves that shaped her expertise.Lauren’s journey proves that what may look like a step back can actually build the depth and breadth that make a standout communicator.We talk about why asking “does that make sense?” isn’t a sign of uncertainty, but an underrated tool for
108. AI, Humanity, and the Art of the Impossible with Google's Gopi Kallayil at the Tutu Foundation
In this inspiring episode, Jon sits down with Gopi Kallayil, Google’s Chief Business Strategist for AI, at the Desmond and Leah Tutu Legacy Foundation in Cape Town.From connecting Archbishop Desmond Tutu and the Dalai Lama for their first-ever live Hangout years ago, to leading Google’s AI strategy today, Gopi shares remarkable stories of innovation, spirituality, and purpose. He reflects on lesso
107. Consistency Over Chameleons with adidas' Roy Gardner
Declan sits down with Roy Gardner, VP - Brand Activation Europe at adidas, for a masterclass in brand clarity, curiosity, and career longevity.Roy’s journey has taken him across some of the most iconic names in sport and lifestyle, from adidas to Helly Hansen, Leeds United, Reebok, Clarks, and ultimately back to adidas, where he now leads a team of 120 people across four countries.Roy shares why c
106. Curiosity as a Career Strategy with Opella's Alberto Hernandez
From testing video games to leading global brands, Alberto Hernandez’s career has been defined by one thing: curiosity.He’s proof that asking “why?” (and acting on it) can lead to successful and continuous reinvention.In his words, the best marketers are “curious about people’s daily struggles.” They are in the business of solving problems in the best ways they know how.Alberto shared many valuabl
105. Redefining Brand Value with Hollard's Group CMO Hazel Chimhandamba
In this episode, Hazel Chimhandamba, CMO of Hollard Insurance, chats to Declan about what it really means to be a commercial growth enabler. From redefining brand value to leading with data-driven creativity, Hazel shares how modern marketers can build influence in the boardroom and create brands people actually love.We cover:Turning purpose into performanceBuilding operating models that drive imp
104. From 80 million to 1.2 billion and back again with Zorros Partners' Anthony Steward
How do you grow a business from R80 million to R1.2 billion, nearly lose it, and then sell it to one of South Africa’s biggest retailers?Anthony Steward, co-founder of Medicare Health and now Zorros Partners, joins Declan to share the real story behind the numbers, including everything from the humbling lessons of over-ambition to the power of focus, trust, and vulnerability in leadership.One of t
103. Building Brands that Belong with Miguel Netto, Bootlegger's Head of Marketing
From embracing agency life to knuckling down brand side, Miguel Netto’s marketing career has ticked all the boxes.As the Head of Marketing at Bootlegger, Miguel’s coffee-fueled days are focused on building a brand that doesn't advertise but rather works to belong within your lifestyle.Miguel chats to Declan about his (and Bootlegger’s) values of quality, consistency, and sustainability, and how th
102. How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth
What does it take to go from Intern to Award-Winning Marketer at Discovery Bank?For Jody Ashworth, it’s been about curiosity, courage, and an unshakable belief in the power of behavioural science to change how we bank.Jody shares how she’s shaping the future of financial health at Discovery Bank, from creating the brand’s beloved Discovery Bank Buddy to using AI and data to make banking more human
101. First the Fundamentals, Then the Digital Wizardry with M&M's Alicia Jitaru
In this episode, Declan chats with Alicia Jitaru, European Digital Director for M&M’s, about what really drives great marketing in a digital world.They unpack why, despite all the new tools and tech, the fundamentals stay the same: understanding people, meeting their needs, and showing up authentically.From “digital wizardry” to emotional connection, Alicia shares how brands can create real ma
100. Chicken Farms, Ultra-Trails & Adidas: Amy Beachy Head's Marketing Journey
What do ultra-trail running and brand building have in common? For Amy Beachy Head, Adidas South Africa’s Brand Manager for Running & Outdoor, the answer is grit, authenticity, and putting people first.In this episode, Amy takes us through her journey from turning down her first marketing job at a chicken farm to leading culture-driven campaigns for one of the world’s most iconic sports brands
99. Start Before You Are Ready with Bianca Liapis, Sainsbury’s Digital Marketing Manager
Bianca Liapis packed her bags, moved to London without a plan, and built a global marketing career she truly loves.In this episode, she shares the leaps of faith, moments of self-doubt, and bold mindset shifts that shaped her journey, from startups at Uber Eats to leading digital marketing at Sainsbury’s.We talk about imposter syndrome, building trust, navigating massive change, and why her person
98. The Brave New World of Marketing with Danone's Nagehan Zülal Beypazar Şad
From bioengineering labs to leading global brand strategy at Danone, Nagehan Zülal Beypazar Şad has built a career shaped by purpose, creativity, and courage.In this episode, she shares her journey from agency life to global leadership, the lessons she’s learned launching innovative campaigns at Nestlé and Danone, and her take on the future of marketing, touching on everything from AI, to cultural
97. Design a Life You Actually Want to Live with Sherilyn Shackell
Sherilyn Shackell’s journey is anything but ordinary. From running her family’s fashion store at 16, to a 20-year career in executive search, to surviving a life-threatening illness that sparked the creation of The Marketing Academy, she’s learned what it truly takes to lead a life full of joy and impact.In this episode, Sherilyn shares:The “112-hour rule” that reveals how you really spend your t
96. Social Media is a Brand’s Bloodline: Lessons from Ackermans CMO Bronwyn Pretorius
Bronwyn Pretorius, CMO at Ackermans, believes that “social media is the bloodline of any brand”, and in this candid conversation, she unpacks what it really takes to build a brand that connects deeply with consumers in 2025.From her early career pivot from law into marketing, to leading campaigns at Shoprite, Capitec, Mukuru, and now Ackermans, Bronwyn’s journey is a masterclass in versatility, re
95. Curiosity, Courage & Compassion: Your Marketing Career Trifecta with Heineken Global Brands Director, Natasha Maharaj
Marketing isn’t about making ads anymore, it’s about being part of the culture.In this episode, we chat with Natasha Maharaj, Global Brands Director at The HEINEKEN Company, about her 20+ year journey in the industry and how she’s stayed ahead of the curve.Natasha shares why she believes we need AI along with human touch to create truly powerful marketing and how letting go of control can spark ev
94. Why Failure, Quirks, and Curiosity Drive Breakthroughs with Ogilvy's Vice Chairman, Rory Sutherland
“It’s not how fast you drive, it’s how late you brake.”That’s just one of the perspective-shifting insights Rory Sutherland, Vice Chairman of Ogilvy UK, drops in this Marketing Masterclass with Jon Ratcliffe.From the overlooked power of long-form copy to why YouTube has become the world’s customer support hotline, Rory unpacks the quirks of human behaviour, the role of creativity in an AI-driven w
93. Storytelling, Sport & Culture with Lay's Brand Manager, Aboobaker Hassim
Lay’s Brand Manager Aboobaker Hassim joins Loren and Kele to unpack what marketing means in 2025, from sports partnerships to social media, and from career pivots to the future of AI.In this episode, you’ll hear:Why storytelling is the true power of marketingHow sport and food create shared cultural momentsThe career advice that shaped Aboo’s pathWhat’s working (and not working) in today’s digital
92. Marketing Masterclass with Growth Director of Marketing at RCL, Le-Anne Bartman-Engelbrecht
Part 3 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to PepsiCo and now Growth Director at RCL, Le-Anne Bartman Engelbrecht has built brands, led categories, and broken the internet with some of South Africa’s most viral campaigns.In this episode, she shares lessons from running billion-rand businesses, why culture must b
91. Marketing Masterclass with Revlon SA's Marketing Director, Heather Goate
Marketing in 2025 demands agility, authenticity, and impact.Revlon SA’s Heather Goate shares her insights on short-form video, the creator economy, AI in marketing, and the career mindset that will set you apart.Packed with global brand experience and practical takeaways, this is a must-listen for marketers who want to stay ahead.
90. Marketing Masterclass with VodafoneThree's Senior Conceptual Creative & Strategy Social Lead, Tom Fenwick-Smith
Your brand isn’t the hero, your audience is.In this episode of Marketing Masterclass, we sit down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree, to explore what it really means to be social-first in today’s world.From feature films to TikTok, Tom’s journey shows how bold ideas, creator partnerships, and a willingness to take risks can transform bran
89. Marketing Masterclass with Naked's Marketing Manager, Liezel Swiegers
In this episode of Marketing Masterclasses, Declan and Rebecca sit down with Liezel Swiegers, Marketing Manager at Naked, the AI-driven insurance disruptor.Liezel shares her journey from Takealot to Naked, the lessons she’s learned building a brand that stands out in a saturated industry, and why the Naked Difference is reshaping customer relationships in insurance.Expect insights on:How to create
88. Marketing Masterclass with BOS Brands CEO, William Battersby
Part 2 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.William Battersby knows what it takes to turn a homegrown idea into a global success. As CEO of BOS Brands, he’s led the transformation of a proudly South African iced tea into an internationally recognised brand.In this conversation with Verusha Maharaj, MD at Red & Yellow, Will
87. Marketing Masterclass with Spur Corporation CMO, Vuyokazi Henda
Part 1 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to her current role as CMO of Spur Corporation, Vuyokazi Henda’s story is one of courage, care, and conscious leadership.In this episode, she shares her journey across global and local brands, the lessons she’s learned about resilience and purpose, and why she believes
86. Marketing Masterclass with Sweepsouth's Head of Design, Caterina Toffoli-Metcalfe
"When one of our campaigns performs well, it’s not just numbers on a graph, it’s jobs being created and food on the table.”In this Marketing Masterclass, Caterina Toffoli-Metcalfe (Head of Design at Sweepsouth) shares how purpose-driven creativity and people-first leadership shaped her journey from Yuppiechef to Pernod Ricard, and why authentic impact matters more than ever.🎧 Listen for insights
85. Marketing Masterclass with Nestlé Category Marketing Manager, Zakithi Mncwango
From Estee Lauder to PepsiCo to Nestlé, Zakithi Mncwango has built some of South Africa’s most loved brands. In this episode of Marketing Masterclasses, Lara chats to Zakithi all about her journey as an “accidental marketer” and the lessons she’s learned along the way.We dive into:Why creators are the gateway to authenticity and relevanceHow consumers can spot an ad a mile awayThe role of AI in bu
84. Marketing Masterclass with Senior Product Marketing Manager at Tide, Katy Carter
South African-born product marketing expert Katy Carter shares her unconventional journey from yachting to leading growth at one of the UK’s fastest-growing digital banks, Tide.In this episode, Katy opens up about:Navigating competitive global marketsTurning complex financial solutions into simple, compelling storiesThe role great leadership has played in her careerExpect insights on product launc
83. Marketing Masterclass with Google DeepMind Director, Rupert Kemp
From anthropology to AI at DeepMind, Rupert Kemp’s journey is anything but typical.In this episode, Jon unpacks how curiosity, kindness, and nonlinear thinking led Rupert to one of the most advanced AI teams in the world.We dive into the future of AI, why prompt engineering matters more than you think, and how tools like Gemini are reshaping everything from productivity to creativity.
82. Marketing Masterclass with PepsiCo Senior Brand Manager, Sibongile Mndebele
People can spot inauthenticity instantly and brands are no exception.In this episode, Sibongile Mndebele shares how to build brands that truly resonate, drawing on her experience shaping iconic flavours at Simba and leading with values in a fast-paced digital world.We explore:Why authenticity is your brand’s most valuable currencyHow AI can enhance, not replace, creative thinkingThe one quality Si
81. Marketing Masterclass with the CMO of Clicks Group, Melanie Van Rooy
From academia to entrepreneurship to leading marketing for South Africa’s largest health, wellness and beauty retailer, Melanie Van Rooy’s career is a masterclass in reinvention.In this episode, the Clicks Group CMO shares her journey and the lessons she’s learned about leadership, brand building, and staying relevant in 2025.We cover:Moving from selling to solving and delivering joyBuilding trust
80. Marketing Masterclass with the Head of Marketing at One Retail Group, Giulio Beltramo
Marketing isn’t about playing it safe. It’s about experimenting boldly and learning faster than your competitors.Giulio Beltramo, Head of Marketing at One Retail Group (one of the UK’s fastest-growing consumer goods and lifestyle brands), shares how creativity, curiosity, and South African grit shaped his career.From rethinking segmentation to building brands that people feel (not just buy), this
Marketing Masterclass with Google's Head of UK Product Communications, Laurian Clemence
What’s the story? And how do we bring it to life in a way that truly connects with people?It’s the question that’s guided Laurian Clemence through 17+ years at Google, drawing on her journalism roots and passion for leadership to shape the narratives behind some of its most iconic products, from Pixel to Gemini, Search to Android.In this episode, we dive into:How Google’s culture has evolved and w
Marketing Masterclass with the Head of Brand at Urban Gym Group, Ryk Benade
“Just be lekker, and the world will be lekker.”Urban Gym Group's Head of Brand, Ryk Benade, shares his career journey, lessons in creativity, and how brands can stay relevant in a digital-first world.Tune in for insights on building culture, leading with impact, and thriving in the modern marketing era.
Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing
Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?
Marketing Masterclass with Juliette Rowlett, Senior Global Shopper Excellence Manager at the LEGO Group
How do you build an international marketing career and stay true to yourself along the way?Juliette Rowlett, a proud South African and global marketing leader at brands like Unilever and the LEGO Group, generously shares:Her journey from Durban to leading global shopper strategiesWhy “the bravest thing you can do is be yourself”How to embrace discomfort, build relationships, and grow your career a
Marketing Masterclass with Beatrice Cornacchia, Executive VP of Marketing & Communications APEMEA at Mastercard
At Cannes Lions, Jon sat down with Beatrice Cornacchia, Executive VP of Marketing & Communications APEMEA at Mastercard, to talk about her extraordinary 35-year journey building one of the world’s most iconic brands.This episode is full of nuggets of wisdom from Beatrice. Here are just three to whet your appetite:Never take a shortcut. Dream big and go after it.Marketing is a science but the m
Marketing Masterclass with Khensani Nobanda, Group Executive for Marketing & Corporate Affairs at Nedbank
Ambition isn’t arrogance. It’s clarity.Khensani Nobanda, Group Executive for Marketing & Corporate Affairs at Nedbank, shares her journey from FMCG giant to banking powerhouse. Discover how she’s building Africa’s best marketing team, driving bold creative work, and why authenticity is her ultimate leadership superpower.A must-listen for marketers and leaders ready to play bigger.
Marketing Masterclass with Georg Gruber, Nando's Grocery Chairman
We sat down with Georg Gruber, Chairman of Nando’s Grocery International, to find out what it takes to turn a local favourite into a global sensation.From his early days at Procter & Gamble and Cadbury & Schweppes to his current mission of bringing Nando’s fiery PERi-PERi flavours to homes around the world, Georg’s career is packed with lessons in leadership, brand-building, and bold think
Marketing Masterclass with Arjoon Bose, Global CMO & Digital Officer at Bel Group
Pressure is a privilege.Arjoon Bose, Global CMO & Digital Officer at Bel Group (ex-L’Oréal, ex-General Mills), shares the story of his unconventional rise in marketing, from selling shampoo on Mumbai trains to leading global brands across beauty and food.In this episode:Why marketing must lean into culture and creativity to stay relevantThe new 3Ps shaping the future: personalisation, precisio
Marketing Masterclass with Ocado Retail's Kristen Joseph
In this episode, Kristen Joseph sits down with Jamie and Nicole for a thoughtful conversation on bold creativity and human-led storytelling in content marketing.From Zimbabwe to South Africa to London, Kristen shares lessons on embracing change, simplifying complexity, and crafting stories that truly connect with audiences. She reflects on why curiosity, authenticity, and adaptability are key to t
Marketing Masterclass with Zoe Mason, Category Manager for Nestlé Confectionery
Staying innovative in one of the world’s most competitive categories is not a choice, it’s a non-negotiable.In this inspiring conversation with Zoe Mason, Category Manager for Nestlé Confectionery, Nicole and Jamie dive into Zoe's career journey, what makes her tick, and the lessons she’s learnt about finding the sweet spot between creativity and commercial impact.Listen now to learn more abou
Marketing Masterclass with Danielle Delport, Marketing Strategist in Financial Services
What does it take to build trust and deliver truly meaningful client experiences in private banking?Danielle Delport, Financial Services Marketing Strategist, joins Kele and Loren to share how empathy, curiosity, and intentionality have shaped her marketing journey.From navigating high-stakes environments to creating personalised, human-centred campaigns, Danielle unpacks the lessons that have hel
Marketing Masterclass with Cassie Jaganyi, Uber's Head of Communications
In this episode, Cassie Jaganyi joins Nicole and Jamie for an open conversation on the power of purpose-led storytelling in global communications. Cassie reflects on her journey from Procter & Gamble to Uber, sharing lessons on building narratives that connect brands to culture and drive real impact. She also unpacks why curiosity, empathy, and clarity are essential for communicators navigatin
Marketing Masterclass with Athini Qwede, Global Media Manager
Athini Qwede joins Nicole and Jamie for a candid and inspiring conversation about ambition, resilience, and navigating the ever-changing media landscape.With over a decade of experience driving results for global brands across EMEA and the UK, Athini shares her journey from building her career in South Africa to working on high-profile accounts in London. She reflects on the power of stepping outs
Marketing Masterclass with Alexandra Illiashova, Danone's Head of Integrated Brand Communications
Recorded beachside at Cannes Lions, Alexandra Illiashova, Head of Integrated Brand Communications at Danone Benelux, joins Declan Hollywood for a refreshing and candid conversation about creativity, ambition, and navigating the fast pace of modern marketing.From launching a business on live TV to leading brand strategy at scale, Alexandra reflects on the power of standing out, surrounding yourself
Marketing Masterclass with Tsakane Mthenjane, Marketing Professional & Brand Architect
In this episode, Tsakane Mthenjane joins Lara Harper for a compelling conversation on leadership, influence, and navigating the evolving marketing landscape. Tsakane shares powerful reflections on staying curious, embracing humility as you rise through the ranks, and why integrity and courageous conversations are non-negotiables in leadership.From leveraging influencer marketing with purpose to pu
Marketing Masterclass with Laurens Griep, Heineken's Global Digital Manager
In this special Cannes Lions episode, Laurens Griep, Global Digital Manager at Heineken, joins Declan Hollywood to explore the evolving intersection of technology and creativity. Laurens shares why, despite advancements in data and targeting, it's still great ideas that win hearts—and how brands that master both will lead the future.He also unpacks the thinking behind Heineken’s new social pla
Marketing Masterclass with Trix van der Vleuten, The Social Hub's CMO
In this episode, Trix van der Vleuten, CMO of The Social Hub and author of "Made for President," joins Jon Ratcliffe to share her remarkable journey from rejecting the commercial world to becoming a transformative marketing leader across global brands like KFC, Google's Nest, Kraft Heinz, and SAP Miller.Trix reveals how every great brand story emerges from a founder's frustration
Marketing Masterclass with Xanthe Wells, Pinterest's Vice President of Global Creative
In this episode, Xanthe Wells, VP of Global Creative at Pinterest's House of Creative, joins Declan Hollywood to share her remarkable journey from Google's award-winning creative leadership to driving Pinterest's creative transformation.Xanthe reveals how she's led Pinterest's brand evolution to connect with Gen Z like never before, comparing the platform's three-dimensiona
Marketing Masterclass with Nedbank's Senior Media Manager, Cheryl Manentsa
"Make time for people because you never know when you'll need them." — Cheryl ManentsaIn this episode, hosts Loren Westoby and Emma Heard are joined by Cheryl Manentsa — a dynamic force in marketing and a fierce advocate for representation, mentorship, and creativity in the industry. With a career shaped not by singular moments of inspiration but by deep, consistent relationships, Ch
Marketing Masterclass with Lego's Global Marketing Lead, Susan Albright
"Marketing is the voice of the customer. That will never leave me." — Susan AlbrightIn this episode, host Declan Hollywood speaks with Susan Albright — a purpose-driven marketing leader whose career spans tech giants and playful innovators like The LEGO Group. With a deep belief in customer-first thinking, Susan shares how one unexpected piece of advice rerouted her entire path — and ult
Marketing Masterclass with Jasmin Kaur, Amazon Marketing Strategy Manager
In this episode, Jasmin Kaur joins Declan Hollywood for a reflective and uplifting conversation on navigating the tech world with heart and purpose. Jasmin shares why the industry needs diverse thinkers, not those who fit a mould—and how following what energises you leads to more authentic decisions and meaningful impact.From the power of kindness in leadership to embracing growth without having a
Marketing Masterclass with Sadika Fakir, Tiger Brands Integrated Media and Digital Director
In this episode, Sadika Fakir, joins Declan Hollywood to unpack what it takes to thrive in the fast-moving world of FMCG. Sadika shares her perspective on using consumer insight to drive strategy, building authentic connections with audiences, and staying adaptable in a constantly shifting landscape.She also speaks to the power of purpose-driven marketing, and how resilience, curiosity, and collab
Marketing Masterclass with Julie-Anne Walsh, Takealot Former CMO
In this episode, Julie-Anne Walsh, Former Chief Marketing Officer at Takealot Group, joins Declan Hollywood to share her journey at the forefront of one of South Africa’s leading e-commerce platforms. Julie-Anne unpacks the importance of customer obsession, building a strong and trusted brand, and leading with clarity in a highly competitive and fast-paced environment.From shaping digital growth t
Marketing Masterclass with Wendy Bergsteedt, Old Mutual Investment Group Head of Marketing
In this episode, Wendy Bergsteedt, joins Declan Hollywood for a compelling conversation on the power of purpose-led marketing. Wendy shares how authentic storytelling, deep customer understanding, and long-term thinking play a vital role in building trust in complex industries.With a strong focus on impact and relevance, she offers insights into leading with intention, navigating legacy, and creat
Marketing Masterclass with Mel Gischen, Uber & Uber Eats Head of Marketing SSA
In this episode, Mel Gischen from Uber joins Declan Hollywood for a dynamic conversation about leading in fast-paced, high-growth environments. Mel shares insights on customer obsession, adapting to change, and the balance between global scale and local relevance.From driving innovation to building high-performing teams, Mel offers a grounded perspective on what it takes to succeed in today’s ever
Marketing Masterclass with Lana Strydom, Vodacom Executive Head of Digital, Content and Social Marketing
In this episode, Lana Strydom, joins Declan Hollywood to share her perspective on building brands that truly put the customer first. Lana dives into the evolving role of marketing in driving business transformation, and how data, creativity, and purpose come together to create meaningful connections.With deep experience in the telecoms space, she reflects on leading teams through change, embracing
Marketing Masterclass with Jean Oelwang, Virgin United CEO, Founder & Author
In this inspiring episode, host Jon Ratcliffe is joined by Jean Oelwang, CEO and President of Virgin Unite and author of Partnerships, who has spent 17 years incubating global initiatives that change the world. Jean explores how partnership excellence, global collaboration, and meaningful connection drive systemic change through initiatives like The Elders, The B Team, and Ocean Unite. From 17 yea
Marketing Masterclass with Alessandra Bellini, Former Tesco Chief Customer Officer
In this episode, Alessandra Bellini, Chief Customer Officer at Tesco PLC, joins Jon Ratcliffe for an insightful conversation on what it really means to put the customer at the heart of a business. Alessandra shares her journey from advertising to executive leadership, reflecting on the power of consumer understanding, brand building, and developing people as the true levers of business success.Wit
Marketing Masterclass with Didi Deane, POPCO Co-Founder
In this episode, Didi Deane, Co-Founder of POPCO Ice Cream, joins Declan Hollywood to share her journey from global consulting and e-commerce to launching one of South Africa’s most loved local brands. With experience at companies like Takealot and Bain & Co., Didi brings a unique blend of strategic insight and entrepreneurial passion to the table.She dives into what it takes to build high-per
Marketing Masterclass with Murray Bisschop, Tesco Chief Customer Officer
In this inspiring fireside chat, host Jon Ratcliffe is joined by Murray Bisschop, Group Marketing Communications Director for Tesco, one of the UK's most valuable brands and leading grocery retailer with over 26% market share. Murray explores how turnaround leadership, brand excellence, and strategic communications drive transformation in one of the world's most competitive retail markets.
Marketing Masterclass with Heidi Brauer, Hollard Insurance Chief Marketing Officer
In this episode, Heidi Brauer joins Declan Hollywood for a powerful conversation on leading with heart in an ever-evolving marketing landscape. She shares reflections on authentic communication, courageous leadership, and building teams and brands that truly connect with people.Grounded, insightful, and inspiring — this episode is for anyone who believes in the human side of marketing and leadersh
Marketing Masterclass with Arpan Sur, Mondelēz Senior Director Sub-Saharan Africa
In this episode, Arpan Sur joins Declan Hollywood for a thoughtful conversation on blending creativity with strategy in today’s marketing world. Arpan shares insights on building campaigns that not only capture attention but drive real business results, and reflects on the importance of collaboration, adaptability, and staying connected to culture.From shaping ideas to leading teams, Arpan offers
Marketing Masterclass with Stefano Agostini, Nestlé UK's CEO
In this inspiring fireside chat, host Jon Ratcliffe is joined by Stefano Agostini, CEO of Nestlé UK & Ireland, who has led remarkable growth and transformation since 2017. Stefano explores how hands-on leadership, strategic vision, and digital adaptation drive business growth in the ever-changing FMCG landscape. From joining Nestlé Italy in 1989 and rising through senior roles to tripling Sanp
Marketing Masterclass with Trevor Johnson, TikTok's Head of Marketing
In this inspiring fireside chat, host Jon Ratcliffe is joined by Trevor Johnson, TikTok's Head of Marketing, Global Business Solutions, EU, who leads creative innovation and B2B marketing in the ever-evolving digital landscape. Trevor explores how platform leadership, diversity championing, and digital evolution drive meaningful connections between brands and audiences on TikTok's dynamic
