Future Proof Mzansi

Future Proof Mzansi

As a marketer, do you want to understand how South Africans think, feel and act? 

Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.


*This podcast is produced by Laura Rapson


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Latest Episode

Culture, Creativity and the Business of Bold at Nando’s (12.08.2025)

Previous Episodes

  • Africa Life: what’s driving consumer behaviour in five of Africa’s key markets? 08.07.2025
  • OOH that’s actually memorable! The case for creative advertising 10.06.2025
  • Marketing in eKasi 13.05.2025
  • Delighting customers while driving inclusive growth 08.04.2025
  • How can brands help consumers live more sustainably? 11.03.2025
  • How to make podcasting a valuable marketing tool 11.02.2025
  • Brand Inclusivity - where opportunities outweigh risks 29.10.2024
  • From Loyalty Programmes to Meaningful Value 15.10.2024
  • Good Things Guy shares advice for how to work with influencers 01.10.2024
  • AI-driven creative depends on the human touch 10.09.2024
  • Sustainability makes good business sense 27.08.2024
  • Gen Z marketing: timeless but timely 16.07.2024
  • Viral campaigns move at the speed of culture 02.07.2024
  • Advertising in the time of load shedding 18.06.2024
  • The adverts that made us 04.06.2024
  • There’s no one size fits all in advertising 21.05.2024
  • Is successful creative as easy as ABCD? 03.05.2024

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