Future Proof Mzansi
As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
Latest Episode
Previous Episodes
- How SA retailers are winning at rewards and innovation
- Culture, Creativity and the Business of Bold at Nando’s
- Africa Life: what’s driving consumer behaviour in five of Africa’s key markets?
- OOH that’s actually memorable! The case for creative advertising
- Marketing in eKasi
- Delighting customers while driving inclusive growth
- How can brands help consumers live more sustainably?
- How to make podcasting a valuable marketing tool
- Brand Inclusivity - where opportunities outweigh risks
- From Loyalty Programmes to Meaningful Value
- Good Things Guy shares advice for how to work with influencers
- AI-driven creative depends on the human touch
- Sustainability makes good business sense
- Gen Z marketing: timeless but timely
- Viral campaigns move at the speed of culture
- Advertising in the time of load shedding
- The adverts that made us
- There’s no one size fits all in advertising
- Is successful creative as easy as ABCD?
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